CoPilot Sales
Cory Filley
Food & Beverage Sales Consultant
Digital Creator | UGC Creator
Supporting Food & Beverage brands by developing strategic path to market programs, establishing high-quality work processes, designing profitable pricing models, and partnering with the right people.Like a copilot, I am sitting right next to you and play a crucial role in navigating your journey to reach your destination.WHAT TO KNOW ABOUT CORYOver my 25+ years in the CPG and Natural Food Industry, I have found my passion in helping both brands and individuals succeed and reach their full potential.My experience ranges from working in sales and business development for manufacturers as well as a national food broker across a variety of categories.I have extensive experience in business development, client and sales management, private label, project management, DSD, independent retail sales, and most recently added digital marketing and UGC creation.
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Path to Market
Strategic programs built based on your goals
Process
High-quality work processes created to maximize efficiency
Pricing
Models structured to play and profit
People
Network of distributors, sales management teams, and brokers
Digital Marketing
Increase brand visibility and engage target audience through digital strategies
User-Generated Content capabilities
path to market
Are you ready to launch your brand? Do you know where to begin, what the best approach is, which retailers to target first, how much margin should I have built-in for pricing, do you have the right infrastructure and resources to succeed?You may have some of these answered already and that's great!I can assist you, serving as a relief by laying out an itinerary of key steps that sets a course taking you to your destination.
process
The focus will be on three business process categories: Operational, Supporting, and Management.Operational includes production, marketing, and sales.Supporting includes accounting, human resources where applicable, tech support.Management includes internal communication, budgeting, strategic planning, and infrastructure.
pricing
We will follow a step by step process to create the right pricing strategy for your business.• Review your business goals
• Conduct a thorough market pricing analysis
• Analyze your target audience
• Look at your competitive landscape
• Create the pricing strategy and execution plan.
people
Getting connected to the right people is an important step in creating a successful brand. Let's find the right fit for your business in the US and Canada.
DIGITAL MARKETING
Increase brand visibility, engage with your target audience, and ultimately drive sales leveraging all of the top digital marketing strategies to achieve your brand's goals.